Privacy Policy

1. Information We Collect

4wheelscompare.com collects the following categories of data:

• Anonymous browsing data (pages visited, session time, traffic source) via Google Analytics.
• Device and browser data (device type, operating system, screen resolution).
• Anonymized IP address for aggregate geographic analysis.
• Technical cookies necessary for site operation.

2. Cookies and Advertising

We use the following types of cookies:

• Essential cookies: necessary for basic site functionality.
• Analytical cookies: collected by Google Analytics to understand how visitors use the site.
• Advertising cookies: Google AdSense may display personalized ads based on your interests and previous visits.

You can opt out of personalized advertising at adssettings.google.com. You can also disable cookies in your browser settings.

3. Legal Basis

In accordance with applicable data protection laws, data processing on this site is based on the following legal grounds:

• Legitimate interest: for performance analysis and site improvement.
• Consent: for personalized advertising cookies, obtained upon accessing the site.

4. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal data:

• Right of access: request confirmation about the processing of your data.
• Right of rectification: request correction of incomplete or incorrect data.
• Right of erasure: request deletion of data processed based on consent.
• Right to object: object to data processing in certain circumstances.
• Right to data portability: request transfer of your data to another provider.

To exercise your rights, contact us via the email below.

5. Data Sharing

We do not sell, rent, or transfer your personal data to third parties for commercial purposes. Analytics data is shared with Google LLC (Google Analytics and Google AdSense) solely for traffic analysis and advertising purposes, as per Google's privacy policy available at policies.google.com/privacy.

6. Data Retention

Analytics data collected by Google Analytics is retained for 26 months, as per the platform's default settings. Technical cookies are removed when the browser session ends or according to their expiration settings.

7. Security

We adopt appropriate technical and organizational measures to protect collected data against unauthorized access, alteration, disclosure, or destruction. The site uses HTTPS protocol to encrypt all communications between the browser and server.

8. Changes to This Policy

We may update this Privacy Policy periodically. We recommend reviewing it regularly. Significant changes will be communicated on this page with the update date.